
After leaving over half of its European markets on 2009 due to decreased sales projection, Cadillac is now ready to go back this year to the European market.
When General Motors signed up with Kroymans Corp. to help distribute Cadillac, Hummer and Corvette models in 25 European countries, it had envisioned sales of roughly 7,500 units each year under the Cadillac brand alone. In 2008, Cadillac moved just 4,556 units – which combined with the poor sales of the Hummer and Corvette models, led to the bankruptcy filing by Kroymans in March, 2009.
After the bankruptcy, Cadillac was barely felt in Europe, holding on to strongholds in Russia, the United Kingdom and…














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