Cadillac is returning to their early 2000s tag line, “art and science”, for their latest advertising campaign.

The “art and science” theme has been introduced by the luxury brand in the early 2000s with vehicles like the CTS and original SRX. And with the marketing campaign that actually paid off quite well with luxury buyers, Cadillac is prompted to dust off the old slogan.

GM marketing head Susan Docherty said that the new campaign “will highlight what we talked about over a decade ago with the Cadillac renaissance and really push the envelope of art and science.”

The new campaign will be the first under Cadillac’s new advertising agency, New York-based Bartle Bogle…

After leaving over half of its European markets on 2009 due to decreased sales projection, Cadillac is now ready to go back this year to the European market.

When General Motors signed up with Kroymans Corp. to help distribute Cadillac, Hummer and Corvette models in 25 European countries, it had envisioned sales of roughly 7,500 units each year under the Cadillac brand alone. In 2008, Cadillac moved just 4,556 units – which combined with the poor sales of the Hummer and Corvette models, led to the bankruptcy filing by Kroymans in March, 2009.

After the bankruptcy, Cadillac was barely felt in Europe, holding on to strongholds in Russia, the United Kingdom and…

The 2011 Cadillac SLS is unveiled today at the Guangzhou Auto Show. The Chinese-spec SLS has been slightly modified with a new grille, headlights and taillights, fog lights, turn signals and side skirts on the fenders.

The Cadillac SLS will come with two engine options: a 3.0 Liter SIDI (direct-injection) engine with 272 horsepower and 300 Nm of torque, and a 3.6 Liter SIDI with 310 horsepower and 374 Nm of torque.

For maximized safety and comfort, the Cadillac SLS will come with GM’s OnStar telematics service. It will be one of the first vehicles in China to feature the service. The service, which will go live next month, works by providing…

General Motors showed a concept version of the Converj last January at the Detroit auto show. We know that the production has been put on hold  because some members of management and the U.S. Treasury Dept.’s auto task force say it is such an expensive model for a company enduring bankruptcy. So, what’s the update? They say other executives are edging through to get the car engineered and funded.

If the car will be manufactured, GM says that it would run on the same system as the Volt which gets 230 miles per gallon in the city. The Volt uses a small, four-cylinder gasoline engine to charge its battery and power…

University of Michigan recently released the results of their annual study of customer satisfaction. Unsurprisingly, Cadillac tied Lexus for the top spot, attaining a score of 89 in the American Customer Satisfaction Index. Buick and Lincoln-Mercury also made the top five, both securing the third spot in the survey with a score of 88.

In general, the Detroit automakers improved their average score by 2 points, toting up a mark of 83 in this year’s survey. On the other hand, the Asian automakers’ score 84 points which is still a little behind the European car makers as it topped the list with an average score of 86.

In an interview with Claes…

The Cadillac CTS V6 may be a car physically but in reality it is an ideal that shouts “Come and get me!”. It comes at a price tag of $45,945 which seems to challenge the other luxury sport sedans to do the chase dance. The Cadillac CTS V6 is well-assured of what it is and what it can do. It has a 3.6-Liter V6 direct injection engine which produces 306 horsepower.

Even the leather-stitched interior of the Cadillac CTS V6 speaks of elegance comparable to the Jaguar XJ. This is perhaps the only car that’s both American and German in some aspects making it a unique sedan. Take note of the automated…