Lotus has tapped supermodel Naomi Campbell to help them raise money for the relief efforts in Haiti.

To help the distraught region, Lotus developed eight special edition “Naomi for Haiti” Evoras. Designed by Donato Coco, with input from Campbell, the Evoras feature custom-made styling and special interior trim.

The cars will be auctioned at the Fashion for Relief charity event on February 18th. All proceeds will go to the White Ribbon Alliance, an organization that will be assisting in rebuilding the healthcare system in Haiti.

Campbell was quoted saying, “I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake - women and…

Prior to the official unveiling at the Geneva Motor Show next month, Lotus has already taken the wraps off its revised 2011 Elise model. The 2011 Lotus Elise will be available in three trim levels worldwide, but only two are expected to be available for the United States market.

The Elise features an updated look with the revised front fascia, complete with the new-looking headlights, LED daytime running lights and LED turn indicators. The 2011 Elise also sports a new rear bumper and engine cover as well as a new wheel design.

The big change for the 2011 is the addition of a new entry-level model, the Lotus Elise. Nothing fancy at…

F1 driver Jarno Trulli has been tapped to help create the Lotus Evora Cup race car. The car was fully tested this week at the Snetterton track in Norfolk, England.

The 35-year-old Italian brought engineer Gianluca Pisanello to the Evora Cup project.  The two of them “provided specific input into the aerodynamic balance for slow, medium and fast corners, guidance on the racing setup of the suspension geometry and direction on the engine’s calibration,” according to a press release.

Trulli has been a regular Formula One driver since 1997.  In 190 races, he has claimed a pole position four times, winning one race outright.  That win came at the 2004 Monaco Grand…