China’s Geely Determined to pursue Volvo Bid

September 21, 2009
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Volvo

Volvo has currently not been attracting a lot of interest from international buyers. However, one Chinese company is willing to put a bet on the Swedish Brand. China’s Geely previously said that it was not interested in buying Volvo, but according to the latest reports from China the privately held automaker will pursue the Volvo brand.

According to Reuters, Geely’s parent – Geely Holding Group Co. – plans to enter a bid for Ford’s Volvo brand. Geely’s bid would be for the outright purchase of the Volvo brand rather than a partial stake.

“I believe if Volvo is for sale and Ford has a global announcement, then our parent company will participate,” Geely CEO Gui Shengyue told Reuters.

Up to now it is still not confirmed if a bid has been formally submitted, but Ford will decide to sell or kept the Volvo brand by next month.

However, there are still a lot of questions about Geely’s ability to manage such a global brand like Volvo. Geely is still a relatively small player with out a lot of global experience. But with profits booming in China, Geely might just have the resources to turn Volvo around.

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